Effects of Embarrassment on Self-Serving Bias and Behavioral Response in the Context of Service Failure - Hu, Kai-Chieh; Tsai, Hsin-Lin (Behavioral sciences, 2024)
Keywords: Attribution theory; behavioral response; Consumer behavior; Consumers; Customer services; embarrassment; Emotions; Employees; Failure; Marketing research; Self esteem; self-serving bias; service failures; Threats; behavioral response; self-serving bias; service failures; embarrassment