How do actors coordinate for value creation? A signaling and screening perspective on resource integration

• Published in: The Journal of services marketing Vol. 36; no. 9; pp. 18 - 26
• Main Authors: Dehling, Sebastian, Edvardsson, Bo, Tronvoll, Bård
• Format: Journal Article
• Language: English
• Published: Santa Barbara Emerald Publishing Limited 19.12.2022; Emerald Group Publishing Limited
• Subjects: Access to information; Asymmetry; Business Administration; Collaboration; Coordination; Företagsekonomi; Marketing; Matching; Resource asymmetry; Resource integration; Screening; Signaling; Valuation; Value creation; Matching; Signaling; Screening; Resource integration; Coordination; Value creation; Resource asymmetry

Purpose Although service research typically asserts that institutions coordinate actors’ value creation processes, institutions and resources are not necessarily transparent, aligned, or pre-existing. This paper aims to develop a more granular perspective on how actors coordinate for value. Design/m...