Institutional logics matter when coordinating resource integration - Edvardsson, Bo; Kleinaltenkamp, Michael; Tronvoll, Bård; McHugh, Patricia; Windahl, Charlotta (Marketing theory, 2014)
Keywords: Business Administration; Företagsekonomi; Integrated marketing; Logic; Studies; Value added; service system; resource integration; service logic; value assessment; value co-creation; institutional logics; Institutions