“Going on a sensory adventure, a touchy subject?”: investigating haptic technology and consumer adventure orientation - Mulcahy, Rory Francis; Riedel, Aimee (Journal of service theory and practice, 2022)
Keywords: Behavior; Consumers; Coronaviruses; COVID-19; Haptics; Information theory; Marketing; Medical research; Pandemics; Preferences; Shopping; Smartphones; Adventure; Haptics; Touch; Sensory marketing