Active and passive behavior in social media: Validating the Social Media Activity Questionnaire (SMAQ)

• Published in: Telematics and Informatics Reports Vol. 10; p. 100048
• Main Authors: Ozimek, Phillip, Brailovskaia, Julia, Bierhoff, Hans-Werner
• Format: Journal Article
• Language: English
• Published: Elsevier B.V 01.06.2023; Elsevier
• Subjects: Active and passive use; Behavioral report; Scale validation; Social media use; Behavioral report; Scale validation; Active and passive use; Social media use
• ISSN: 2772-5030; 2772-5030
• DOI: 10.1016/j.teler.2023.100048

The aim of this study was to develop a behavioral report to assess Social Media Use (SMU) distinguishing between rather active and rather passive uses, namely the Social Media Activity Questionnaire (SMAQ). We recruited 1230 participants (963 females) testing its goodness-of-fit. Both the explorator...