Mobile Banking Service in Mongolia: The Role of Online Convenience on the Acceptance and Use Behavior

• Published in: Asia Marketing Journal (Online) Vol. 24; no. 2; pp. 51 - 61
• Main Authors: Ivanova, Aisena, Noh, Grimm
• Format: Journal Article
• Language: English
• Published: 한국마케팅학회AMJ 01.01.2022; Korean Marketing Association; 한국마케팅학회
• Subjects: intention to use; mobile banking; online convenience; perceived innovation; use behavior; 경영학; Online convenience; Perceived innovation; Use behavior; Mobile banking; Intention to use

The goal of this study is to scrutinize the impact of individual online convenience dimensions on mobile banking acceptance and use in Mongolia. A total of 211 valid responses were collected from Mongolian university students who currently use mobile banking application services from local banks. Th...