Investigating the Behaviors of Mobile Games and Online Streaming Users for Online Marketing Recommendations

• Published in: International journal of online marketing Vol. 11; no. 1; pp. 39 - 61
• Main Authors: Liao, Shu-hsien, Chiu, Wei-Lun
• Format: Journal Article
• Language: English
• Published: Hershe IGI Global 01.01.2021
• Subjects: Big Data; Cluster analysis; Computer & video games; Digital marketing; Internet marketing; Market surveys; Marketing; Online games; Players; Relational data bases; Streaming media; Web applications; Taiwan

Mobile games have become online leisure and communication activities, so in recent years, different generation players have gradually become more involved in mobile games and the market has grown. Online streaming refers to entertainment and communicate in the form of a real-time broadcast on the in...