AI is Changing the World: For Better or for Worse?

• Published in: Journal of macromarketing Vol. 44; no. 4; pp. 870 - 882
• Main Authors: Grewal, Dhruv, Guha, Abhijit, Becker, Marc
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.12.2024; SAGE PUBLICATIONS, INC
• Subjects: Artificial intelligence; societal challenges; artificial intelligence; public policy

The profound impacts of artificial intelligence (AI) will continue to evolve over the next several decades, and many of these impacts will emerge through marketing-related AI applications. Therefore, marketers, public policymakers, firms, researchers, and individual consumers must recognize and unde...