Trying to prosume: toward a theory of consumers as co-creators of value - Xie, Chunyan; Bagozzi, Richard P.; Troye, Sigurd V. (Journal of the Academy of Marketing Science, 2008)
Keywords: Business and Management; Marketing; Original Empirical Research; Social Sciences; Theory; Domain-specific values; Attitudes; The theory of trying; Value co-creation; Global values; Prosumption