APA (7th ed.) Citation

Xie, C., Bagozzi, R. P., & Troye, S. V. (2008). Trying to prosume: Toward a theory of consumers as co-creators of value. Journal of the Academy of Marketing Science, 36(1), 109-122. https://doi.org/10.1007/s11747-007-0060-2

Chicago Style (17th ed.) Citation

Xie, Chunyan, Richard P. Bagozzi, and Sigurd V. Troye. "Trying to Prosume: Toward a Theory of Consumers as Co-creators of Value." Journal of the Academy of Marketing Science 36, no. 1 (2008): 109-122. https://doi.org/10.1007/s11747-007-0060-2.

MLA (9th ed.) Citation

Xie, Chunyan, et al. "Trying to Prosume: Toward a Theory of Consumers as Co-creators of Value." Journal of the Academy of Marketing Science, vol. 36, no. 1, 2008, pp. 109-122, https://doi.org/10.1007/s11747-007-0060-2.