Peace Brand Activism: Global Brand Responses to the War in Ukraine - Tsougkou, Eleni; Sykora, Martin; Elayan, Suzanne; Ifie, Kemefasu; Oliveira, João S. (Journal of public policy & marketing, 2025)
Keywords: Activism; Geopolitics; International relations; Marketing; Peace; Policy making; Social media; Social networks; War; Ukraine; peace activism; war; brand activism; peace marketing; global brand; social media