The Online Advertising Industry: Economics, Evolution, and Privacy

• Published in: The Journal of economic perspectives Vol. 23; no. 3; pp. 37 - 60
• Main Author: Evans, David S.
• Format: Journal Article
• Language: English
• Published: Nashville American Economic Association 01.07.2009
• Subjects: Advertisers; Advertising; Advertising campaigns; Advertising industry; Advertising revenue; Annual reports; Business models; Classified advertising; Consumer advertising; Consumers; Internet; Internet security; Inventories; Marketing; Online advertising; Print advertising; Privacy; Publishing industry; Search engines; Sponsored search; Studies; Symposium: Internet Economics; Websites; United States > US

Online advertising accounts for almost 9 percent of all advertising in the United States. This share is expected to increase as more media is consumed over the Internet and as more advertisers shift spending to online technologies. The expansion of Internet-based advertising is transforming the adve...