The Online Advertising Industry: Economics, Evolution, and Privacy - Evans, David S. (The Journal of economic perspectives, 2009)
Keywords: Advertisers; Advertising; Advertising campaigns; Advertising industry; Advertising revenue; Annual reports; Business models; Classified advertising; Consumer advertising; Consumers; Internet; Internet security; Inventories; Marketing; Online advertising; Print advertising; Privacy; Publishing industry; Search engines; Sponsored search; Studies; Symposium: Internet Economics; Websites; United States--US