Why are Consumers Less Loss Averse in Internal than External Reference Prices? - van Oest, Rutger (Journal of retailing, 2013)
Keywords: Asymmetry; Consumer behavior; Datasets; Entscheidung unter Risiko; External reference price; Internal reference price; Loss aversion; Markentreue; Preismanagement; Prices; Risikoaversion; Scanner panel data; Scanners; Simulation; Studies; Verlust; External reference price; Internal reference price; Scanner panel data; Loss aversion