APA (7th ed.) Citation

Saunders, S. G., & Truong, V. D. (2024). Leveraging an ‘economy of kindness’ through non-monetary value exchange to improve community well-being. Marketing theory, 24(3), 449-464. https://doi.org/10.1177/14705931231202446

Chicago Style (17th ed.) Citation

Saunders, Stephen Graham, and V Dao Truong. "Leveraging an ‘economy of Kindness’ Through Non-monetary Value Exchange to Improve Community Well-being." Marketing Theory 24, no. 3 (2024): 449-464. https://doi.org/10.1177/14705931231202446.

MLA (9th ed.) Citation

Saunders, Stephen Graham, and V Dao Truong. "Leveraging an ‘economy of Kindness’ Through Non-monetary Value Exchange to Improve Community Well-being." Marketing Theory, vol. 24, no. 3, 2024, pp. 449-464, https://doi.org/10.1177/14705931231202446.