Embarrassed customers: the dark side of receiving help from others - Kim, Seo Young; Yi, Youjae (International journal of service industry management, 2017)
Keywords: Altruism; Behavior; Brand loyalty; Consumer behavior; Customer satisfaction; Customer services; Employees; Hypotheses; Hypothesis testing; Influence; Management; Motivation; Self esteem; Service industries; Studies; Customer engagement behaviours (CEB); Altruistic motivation; Customer-to-customer interactions (CCI); Inter-customer helping; Customer satisfaction; Embarrassment