Destination risk perception, image and satisfaction: The moderating effects of public opinion climate of risk

There is scant knowledge about how public opinion climate of risk influences tourist behavior in times of a safety crisis at the destination. In this study, we examined the potential moderation effect of public opinion climate on the relationships between tourist risk perception, destination image,...

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Published inJournal of hospitality and tourism management Vol. 44; pp. 122 - 130
Main Authors Xie, Chaowu, Huang, Qian, Lin, Zhibin, Chen, Yanying
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 01.09.2020
Subjects
Destination image
Public opinion climate
Social environment
Tourist risk perception
Tourist satisfaction
Social environment
Public opinion climate
Tourist satisfaction
Tourist risk perception
Destination image
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Abstract There is scant knowledge about how public opinion climate of risk influences tourist behavior in times of a safety crisis at the destination. In this study, we examined the potential moderation effect of public opinion climate on the relationships between tourist risk perception, destination image, and tourist satisfaction. We further distinguished tourist pre-travel and post-travel risk perceptions and proposed a path model linking pre-travel risk's effect on tourist satisfaction with post-travel risk perception and destination image as the serial multiple mediators. Data were collected from an on-site survey of tourists who visited China's Xinjiang area. The results indicate public opinion climate has a significant moderation effect above and beyond the effects of both pre-travel and post-travel risk perceptions on destination image and tourist satisfaction.
AbstractList There is scant knowledge about how public opinion climate of risk influences tourist behavior in times of a safety crisis at the destination. In this study, we examined the potential moderation effect of public opinion climate on the relationships between tourist risk perception, destination image, and tourist satisfaction. We further distinguished tourist pre-travel and post-travel risk perceptions and proposed a path model linking pre-travel risk's effect on tourist satisfaction with post-travel risk perception and destination image as the serial multiple mediators. Data were collected from an on-site survey of tourists who visited China's Xinjiang area. The results indicate public opinion climate has a significant moderation effect above and beyond the effects of both pre-travel and post-travel risk perceptions on destination image and tourist satisfaction.
Author Chen, Yanying
Xie, Chaowu
Huang, Qian
Lin, Zhibin
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Keywords Social environment
Public opinion climate
Tourist satisfaction
Tourist risk perception
Destination image
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Snippet There is scant knowledge about how public opinion climate of risk influences tourist behavior in times of a safety crisis at the destination. In this study, we...
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StartPage 122
SubjectTerms Destination image
Public opinion climate
Social environment
Tourist risk perception
Tourist satisfaction
Title Destination risk perception, image and satisfaction: The moderating effects of public opinion climate of risk
URI https://dx.doi.org/10.1016/j.jhtm.2020.03.007
Volume 44
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