Willingness-to-pay for ready-to-eat clean label food products at convenient stores

• Published in: Future foods : a dedicated journal for sustainability in food science Vol. 7; p. 100237
• Main Authors: Hsu, Jane Lu, Sung, Chin-Chang, Tseng, Jo-Ting
• Format: Journal Article
• Language: English
• Published: Elsevier B.V 01.06.2023; Elsevier
• Subjects: Clean label; Involvement; Market segmentation; Taiwan; WTPs; Market segmentation; WTPs; Involvement; Clean label; Taiwan

Clean label food products using natural and fresh ingredients with minimal additives have gained popularity in the market. In this study, four types of ready-to-eat clean label food products [red bean bread (bread category), rosemary chicken lunch (lunch box category), lemon tea (beverage category),...