Take it or leave it: Experimental evidence on the effect of time-limited offers on consumer behaviour

• Published in: Journal of economic behavior & organization Vol. 168; pp. 1 - 23
• Main Authors: Sugden, Robert, Wang, Mengjie, Zizzo, Daniel John
• Format: Journal Article
• Language: English
• Published: Elsevier B.V 01.12.2019
• Subjects: Consumer choice; Consumer search; Time constraints; Time-limited offers; Consumer search; D91 (micro-based behavioural economics: role and effects of psychological, emotional, social and cognitive factors on decision-making); C91 (design of experiments: laboratory, individual behaviour); Time-limited offers; Consumer choice; Time constraints; D83 (information, knowledge and uncertainty: search)

•Our experiment studies behavioural influences on responses to time-limited offers.•Time-limited offers are less likely to be chosen when time constraints are very tight.•We find no evidence that time-limited offers are chosen to avoid exposure to regret.•Aversion to small-scale risk contributes to...