Overcoming the challenges that hinder new service development by manufacturers with diverse services strategies

• Published in: International journal of production economics Vol. 192; pp. 29 - 39
• Main Authors: Burton, Jamie, Story, Vicky M., Raddats, Chris, Zolkiewski, Judy
• Format: Journal Article
• Language: English
• Published: Elsevier B.V 01.10.2017
• Subjects: Manufacturers’ services strategies; New service development processes; Servitization challenges; Servitization challenges; Manufacturers’ services strategies; New service development processes
• ISSN: 0925-5273; 1873-7579
• DOI: 10.1016/j.ijpe.2017.01.013

This paper explores the new service development (NSD) challenges that manufacturers face in undertaking servitization initiatives and their attempts to overcome these challenges. Prior work identifies some generic NSD challenges and manufacturers' responses to them. However, understanding how s...