When Does Prosocial Motivation Deliver? A Dual-Motivations Approach to Social Enterprise Outcomes

• Published in: Journal of business ethics Vol. 193; no. 1; pp. 159 - 178
• Main Authors: Au, Kevin, Jeong, Sophia Soyoung, Hsu, Anna J. C., Xiao, Yingzhao
• Format: Journal Article
• Language: English
• Published: Dordrecht Springer Netherlands 01.08.2024; Springer Nature B.V
• Subjects: Business and Management; Business Ethics; Education; Entrepreneurs; Entrepreneurship; Ethics; Extrinsic motivation; Intrinsic motivation; Management; Moderation; Morality; Motivation; Original Paper; Philosophy; Prosocial behavior; Quality of Life Research; Social entrepreneurship; Social motivation; Strategic management; Social enterprises; Intrinsic and extrinsic motivation; Prosocial motivation; Business ethics

Scholars and leaders have assumed that prosocial motivation is the primary driver for social enterprises (SEs) to do good. Despite the significance of prosocial motivation, we argue that it may not be the single driver for SE motivation. A dual-motivations approach based on insights from motivation...