APA (7th ed.) Citation

Shirai, M. (2017). Underdog effects: The role of consumption domain and retail crowding. The Journal of consumer marketing, 34(5), 384-392. https://doi.org/10.1108/JCM-07-2016-1872

Chicago Style (17th ed.) Citation

Shirai, Miyuri. "Underdog Effects: The Role of Consumption Domain and Retail Crowding." The Journal of Consumer Marketing 34, no. 5 (2017): 384-392. https://doi.org/10.1108/JCM-07-2016-1872.

MLA (9th ed.) Citation

Shirai, Miyuri. "Underdog Effects: The Role of Consumption Domain and Retail Crowding." The Journal of Consumer Marketing, vol. 34, no. 5, 2017, pp. 384-392, https://doi.org/10.1108/JCM-07-2016-1872.