Inducing individuals to engage in a gamified platform for environmental conservation

• Published in: Industrial management + data systems Vol. 120; no. 4; pp. 692 - 713
• Main Authors: Du, Helen S, Ke, Xiaobo, Wagner, Christian
• Format: Journal Article
• Language: English
• Published: Wembley Emerald Publishing Limited 01.04.2020; Emerald Group Publishing Limited
• Subjects: Behavior; Conservation; Decision making; Design; Environmental impact; Environmental protection; Environmental quality; Gamification; Influence; Information systems; Multivariate statistical analysis; Success; Sustainable development; User satisfaction; Visibility; China; Gamified information systems; Goal framing theory; Gamification affordance; Proenvironmental behavior; Environment conservation

PurposeThis research draws on goal framing theory and gamification affordance to understand how gamification design encourages users' continuous usage of information systems (IS) to perform proenvironmental behaviors.Design/methodology/approachSurvey data (N = 307) were collected from users of...