Feeling a destination through the “right” photos: A machine learning model for DMOs’ photo selection

• Published in: Tourism management (1982) Vol. 65; pp. 267 - 278
• Main Authors: Deng, Ning, Li, Xiang (Robert)
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.04.2018
• Subjects: Data mining; Destination image; Flickr; Photo recommendation; UGC photos; UGC photos; Flickr; Data mining; Destination image; Photo recommendation

Photos are important carriers in destination image communication. Currently, efficiently selecting appropriate photos for destination promotion remains a major challenge for DMOs, a problem closely related to the discrepancy between projected and received destination images. During the photo selecti...