Regulatory focus and consumption of counterfeit luxury goods: Roles of functional theories of attitudes and perceived similarity - Wang, Li; Jin, Manhui; Yang, Zhiyong (Journal of business research, 2020)
Keywords: Counterfeit consumption; Perceived similarity; Prevention focus; Promotion focus; Social-adjustive function; Value-expressive function; Value-expressive function; Prevention focus; Perceived similarity; Counterfeit consumption; Promotion focus; Social-adjustive function