Evaluating Facebook brand content popularity for service versus goods offerings
Marketers using social media are struggling with its successful implementation, specifically in engaging their audiences through creation of popular brand content. Yet, creating popular brand content can lead to positive financial and brand outcomes. This research examines Fortune 500 companies'...
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Published in | Journal of business research Vol. 79; pp. 123 - 133 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Elsevier Inc
01.10.2017
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Subjects | |
Online Access | Get full text |
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