Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge - Kirmani, Amna; Zhu, Rui (Juliet) (Journal of marketing research, 2007)
Keywords: Advertising; Advertising campaigns; Advertising restrictions; Brands; Comparative analysis; Consumer research; Deceptive advertising; False advertising; Knowledge; Manipulation; Marketing; Persuasion; Saliency; Studies