Critical examination of academic marketing and service research’s philosophical foundation

• Published in: The Journal of services marketing Vol. 38; no. 1; pp. 56 - 70
• Main Authors: Tronvoll, Bård, Edvardsson, Bo
• Format: Journal Article
• Language: English
• Published: Santa Barbara Emerald Publishing Limited 05.01.2024; Emerald Group Publishing Limited
• Subjects: Academic disciplines; Academic marketing; Business Administration; Collaboration; Conceptual; Digital technology; Economics; Företagsekonomi; Ontology; Philosophy of science; Service dominant logic (SDL); Service ecosystem; Value creation; Service ecosystem; Conceptual; Service dominant logic (SDL)

Purpose The philosophical foundations determine how an academic discipline identifies, understands and analyzes phenomena. The choice of philosophical perspective is vital for both marketing and service research. This paper aims to propose a social and systemic perspective that addresses current cha...