Critical examination of academic marketing and service research’s philosophical foundation - Tronvoll, Bård; Edvardsson, Bo (The Journal of services marketing, 2024)
Keywords: Academic disciplines; Academic marketing; Business Administration; Collaboration; Conceptual; Digital technology; Economics; Företagsekonomi; Ontology; Philosophy of science; Service dominant logic (SDL); Service ecosystem; Value creation; Service ecosystem; Conceptual; Service dominant logic (SDL)