Trait Predictors of Online Impulsive Buying Tendency: A Hierarchical Approach - Sun, Tao; Wu, Guohua (Journal of marketing theory and practice, 2011)
Keywords: Addictions; Addictive behaviors; Behavior; buying impulsiveness; Conscientiousness; Consumer behavior; Consumer psychology; Consumer spending; Consumers; Consumption; Electronic commerce; Emotional stability; Hypotheses; Impulse buying; Impulsiveness; Impulsivity; Impulskauf; Internet; Internet addiction; Konsumentenverhalten; Materialism; Mediennutzung; Online-Handel; Personality; Personality traits; Phenotypic traits; Research Note; Self control; Self efficacy; Studies; Variables