APA (7th ed.) Citation

Wiedmann, K., Hennigs, N., Schmidt, S., & Wuestefeld, T. (2011). Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry. Journal of marketing theory and practice, 19(2), 205-220. https://doi.org/10.2753/MTP1069-6679190206

Chicago Style (17th ed.) Citation

Wiedmann, Klaus-Peter, Nadine Hennigs, Steffen Schmidt, and Thomas Wuestefeld. "Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry." Journal of Marketing Theory and Practice 19, no. 2 (2011): 205-220. https://doi.org/10.2753/MTP1069-6679190206.

MLA (9th ed.) Citation

Wiedmann, Klaus-Peter, et al. "Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry." Journal of Marketing Theory and Practice, vol. 19, no. 2, 2011, pp. 205-220, https://doi.org/10.2753/MTP1069-6679190206.