Where did all the benches go? The effects of mall kiosks on perceived retail crowding

• Published in: International journal of retail & distribution management Vol. 39; no. 2; pp. 130 - 143
• Main Authors: Kim, Jung-Hwan, Runyan, Rodney
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Group Publishing Limited 15.02.2011; Emerald
• Subjects: Behavior; Consumer behavior; Consumers; Einkaufszentrum; Kiosks; Konsumentenverhalten; Ladengestaltung; Patronage; Perceptions; Retail stores; Shopping centers; Studies; USA; Walkways; Shopping; Shopping centres; Consumer behaviour; Consumer psychology

Purpose - This study aims to investigate how density conditions caused by multiple kiosks in shopping mall walkways affect shoppers' shopping outcomes based on psychological reactance theory and behavioural constraint theory.Design methodology approach - The experiment uses a one-factor between...