Relationship portfolios and guanxi in Chinese business strategy - Zolkiewski, Judy M.; Feng, Junwei (The Journal of business & industrial marketing, 2012)
Keywords: Beziehungsmarketing; Business to business commerce; Case studies; China; Competition; Culture; Customers; Elektronikindustrie; Friendship; Lieferantenmanagement; Marketing; Personal relationships; Portfolio-Management; Salespeople; Soziales Netzwerk; Strategic management; Suppliers; Guanxi; Relationship portfolios; Network effects; Trust; China