Deindividuation effects on normative and informational social influence within computer-mediated-communication

• Published in: Computers in human behavior Vol. 92; pp. 230 - 237
• Main Authors: Coppolino Perfumi, Serena, Bagnoli, Franco, Caudek, Corrado, Guazzini, Andrea
• Format: Journal Article
• Language: English
• Published: Elmsford Elsevier Ltd 01.03.2019; Elsevier Science Ltd
• Subjects: Anonymity; Communication research; Computer assisted research; Computer-mediated-communication; Conformity; Deindividuation; Entropy; Influence; Norms; Social identity; Social influence; Anonymity; Social influence; Deindividuation; Conformity; Computer-mediated-communication

Research on social influence shows that different patterns take place when this phenomenon happens within computer-mediated-communication (CMC), if compared to face-to-face interaction. Informational social influence can still easily take place also by means of CMC, however normative influence seems...