Determinants of consumers' intentions to switch to electric vehicles: a perspective of the push-pull-mooring framework

Gauging the extent of consumers' willingness to choose electric vehicles rather than conventional vehicles has become increasingly important. Based on the push-pull-mooring framework, this study aims to examine how these three factors influence consumers' intention to shift from convention...

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Published inJournal of environmental planning and management Vol. 67; no. 14; pp. 3718 - 3743
Main Authors Hu, Xianfeng, Wang, Shanyong, Zhou, Rongting, Gao, Lan, Zhu, Zujun
Format Journal Article
LanguageEnglish
Published Abingdon Routledge 05.12.2024
Taylor & Francis Ltd
Subjects
administrative management
Alternative fuel vehicles
China
consciousness
Consumers
Electric vehicles
Inertia
Influence
Mooring
prices
push-pull-mooring framework
Risk perception
Risk reduction
social influence
switching intentions
transportation
China
Online AccessGet full text
ISSN0964-0568
1360-0559
1360-0559
DOI10.1080/09640568.2023.2232945

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Abstract Gauging the extent of consumers' willingness to choose electric vehicles rather than conventional vehicles has become increasingly important. Based on the push-pull-mooring framework, this study aims to examine how these three factors influence consumers' intention to shift from conventional vehicles to electric vehicles. Based on 886 validated questionnaires from six pilot cities, findings reveal that push factors such as price consciousness and social influence are effective in convincing consumers to switch from conventional vehicles to electric ones. Moreover, pull factors, including perceived benefit and convenience, attract consumers to switch to EVs. In line with our expectations, mooring factors such as perceived risk and inertia have a negative effect on consumers' switching intentions. Furthermore, perceived risk and inertia significantly reduce the positive effect of push and pull factors on consumers' switching intentions. These findings provide important implications for China's transition to low-carbon transportation.
AbstractList Gauging the extent of consumers' willingness to choose electric vehicles rather than conventional vehicles has become increasingly important. Based on the push-pull-mooring framework, this study aims to examine how these three factors influence consumers' intention to shift from conventional vehicles to electric vehicles. Based on 886 validated questionnaires from six pilot cities, findings reveal that push factors such as price consciousness and social influence are effective in convincing consumers to switch from conventional vehicles to electric ones. Moreover, pull factors, including perceived benefit and convenience, attract consumers to switch to EVs. In line with our expectations, mooring factors such as perceived risk and inertia have a negative effect on consumers' switching intentions. Furthermore, perceived risk and inertia significantly reduce the positive effect of push and pull factors on consumers' switching intentions. These findings provide important implications for China's transition to low-carbon transportation.
Author Wang, Shanyong
Hu, Xianfeng
Zhou, Rongting
Gao, Lan
Zhu, Zujun
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Snippet Gauging the extent of consumers' willingness to choose electric vehicles rather than conventional vehicles has become increasingly important. Based on the...
Gauging the extent of consumers’ willingness to choose electric vehicles rather than conventional vehicles has become increasingly important. Based on the...
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SubjectTerms administrative management
Alternative fuel vehicles
China
consciousness
Consumers
Electric vehicles
Inertia
Influence
Mooring
prices
push-pull-mooring framework
Risk perception
Risk reduction
social influence
switching intentions
transportation
Title Determinants of consumers' intentions to switch to electric vehicles: a perspective of the push-pull-mooring framework
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