Altruistic indulgence: people voluntarily consume high-calorie foods to make other people feel comfortable and pleasant

• Published in: Social influence Vol. 13; no. 4; pp. 223 - 239
• Main Authors: Yi, Youjae, Lee, Jacob C., Kim, Saetbyeol
• Format: Journal Article
• Language: English
• Published: Abingdon Routledge 02.10.2018; Taylor & Francis Ltd; Taylor & Francis Group
• Subjects: Altruism; decision making for others; Friendship; Guilt; Indulgence; Social acceptance; social eating; Social environment; social influence

We explored a novel phenomenon where people in certain social contexts voluntarily consume high-calorie foods with the altruistic motive of making other people feel comfortable and pleasant. We hypothesized that people are likely to choose a high-calorie food, especially around others with whom they...