What drives purchase intention for paid mobile apps? – An expectation confirmation model with perceived value

• Published in: Electronic commerce research and applications Vol. 14; no. 1; pp. 46 - 57
• Main Authors: Hsu, Chin-Lung, Lin, Judy Chuan-Chuan
• Format: Journal Article
• Language: English
• Published: Amsterdam Elsevier B.V 01.01.2015; Elsevier BV
• Subjects: Consumer attitudes; Consumer behavior; Continuance; Expectation confirmation model; Mobile apps; Mobile communications networks; Paid apps; Purchase intention; Purchasing; Software; Studies; User behavior; Continuance; Mobile apps; Purchase intention; Expectation confirmation model; Paid apps

•Confirmation was positively related to perceived value and satisfaction.•Free alternatives to paid apps negatively affects a user’s intention to purchase.•Increasing value-for-money will increase intention to purchase apps.•Intention to purchase apps was different between users and potential users....