Modeling tourists' pro-environmental behavior: a combination of the value-belief-norm theory and environmental identity theory

• Published in: Journal of environmental planning and management Vol. 67; no. 14; pp. 3694 - 3717
• Main Authors: He, Yunmeng, Xu, Feifei, Wang, Lijun, Nguyen, Hoaidan
• Format: Journal Article
• Language: English
• Published: Abingdon Routledge 05.12.2024; Taylor & Francis Ltd
• Subjects: administrative management; Behavior; ecotourism; Environmental behavior; Environmental behaviour; environmental identity theory; environmental self-identity; Identity; Morality; multiple-group structural equation model; Norms; pro-environmental behavior; Public transportation; Sustainable tourism; Theory; Tourism; Tourists; value-belief-norm theory; Values

Tourists' pro-environmental behavior is critical in achieving sustainable tourism. This article examined the driving mechanism of tourists' pro-environmental behavior based on the Value-Belief-Norm and Environmental Identity theory, and: (1) An integrated model was established in both Chin...