Can counter‐advertising dilute marketing effects of alcohol sponsorship of elite sport: A field experiment - Dixon, Helen; Scully, Maree; Niederdeppe, Jeff; Brennan, Emily; O'Brien, Kerry; Vandenberg, Brian; Pettigrew, Simone; Wakefield, Melanie (Addiction (Abingdon, England), 2023)
Keywords: Adult; Advertisements; Advertising; Alcohol; Alcohol use; Attitudes; Australia; Beer; Between-subjects design; Brands; Cohen's d; Corporate sponsorship; Drinking behavior; Humans; Marketing; Perceptions; Research Report; Research Reports; Rugby; Spectators; Sponsorship; Sports; Tests; Australia; marketing; counter-marketing; counter-advertising; sponsorship; Alcohol; field experiment; sport