The possibility of using search traffic information to explore consumer product attitudes and forecast consumer preference - Jun, Seung-Pyo; Park, Do-Hyung; Yeom, Jaeho (Technological forecasting & social change, 2014)
Keywords: Attitudes; Attribute in selection; Big data; Brand preferences; Cognitive Dissonance; Consumer attitude; Consumer attitudes; Consumer search index; Consumers; Demand forecasting; Econometrics; Effectiveness studies; Forecasting; Google Insights; Information retrieval; Researcher Subject Relations; Search engines; Search traffic; Texas; Traffic; Traffic flow; Consumer attitude; Attribute in selection; Demand forecasting; Search traffic; Big data; Consumer search index; Google Insights