Extending the theory of planned behavior: factors fostering millennials' intention to purchase eco-sustainable products in an emerging market

• Published in: Journal of environmental planning and management Vol. 65; no. 8; pp. 1507 - 1529
• Main Author: Lavuri, Rambabu
• Format: Journal Article
• Language: English
• Published: Abingdon Routledge 03.07.2022; Taylor & Francis Ltd
• Subjects: Attitudes; Behavior; Confirmatory factor analysis; Emerging markets; Environmental attitudes; Environmental knowledge; Environmental perception; equations; Exploratory behavior; Exploratory factor analysis; Factor analysis; green attitude; Green products; green purchase intention; markets; Millennials; Multivariate statistical analysis; Norms; perceived behavioral control; Purchase intention; Sampling; Structural equation modeling; subjective norms; Sustainability; Theory of planned behavior

Based on the Theory of Planned Behavior model, this exploratory study aims to examine factors fostering millennials' purchasing intentions toward eco-sustainable products in emerging markets and assess the interrelationship between environmental knowledge, environmental concern, subjective norm...