Extending the theory of planned behavior: factors fostering millennials' intention to purchase eco-sustainable products in an emerging market - Lavuri, Rambabu (Journal of environmental planning and management, 2022)
Keywords: Attitudes; Behavior; Confirmatory factor analysis; Emerging markets; Environmental attitudes; Environmental knowledge; Environmental perception; equations; Exploratory behavior; Exploratory factor analysis; Factor analysis; green attitude; Green products; green purchase intention; markets; Millennials; Multivariate statistical analysis; Norms; perceived behavioral control; Purchase intention; Sampling; Structural equation modeling; subjective norms; Sustainability; Theory of planned behavior