Co-designing a community-wide approach to encouraging healthier food choices

This research offers a novel perspective on encouraging healthier food choices through a community-wide approach. Using five co-design workshops with consumers and supermarket staff, and the abductive synthesis of qualitative data, this study uncovered the role of community in encouraging greater fo...

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Published inAppetite Vol. 162; p. 105167
Main Authors Carins, Julia, Bogomolova, Svetlana
Format Journal Article
LanguageEnglish
Published England Elsevier Ltd 01.07.2021
Subjects
Co-design
Community
Food well-being
Healthy choices
Qualitative
Social marketing
Social marketing
Co-design
Food well-being
Qualitative
Healthy choices
Community
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Abstract This research offers a novel perspective on encouraging healthier food choices through a community-wide approach. Using five co-design workshops with consumers and supermarket staff, and the abductive synthesis of qualitative data, this study uncovered the role of community in encouraging greater food well-being and allied behaviours. The results reveal rather critical consumer views on past paternalistic health promotion campaigns and offer alternative strategies for designing more balanced and holistic programs. Such a holistic approach can ensure more sustained programs, as they aim to achieve broader social, mental and physical health, and economic benefits, not just nutrition outcomes. The research offers practical recommendations on modifying retail marketing space, and the broader community setting, to create an environment where consumers find it easier, convenient, more socially desirable and pleasurable to make healthier choices.
AbstractList This research offers a novel perspective on encouraging healthier food choices through a community-wide approach. Using five co-design workshops with consumers and supermarket staff, and the abductive synthesis of qualitative data, this study uncovered the role of community in encouraging greater food well-being and allied behaviours. The results reveal rather critical consumer views on past paternalistic health promotion campaigns and offer alternative strategies for designing more balanced and holistic programs. Such a holistic approach can ensure more sustained programs, as they aim to achieve broader social, mental and physical health, and economic benefits, not just nutrition outcomes. The research offers practical recommendations on modifying retail marketing space, and the broader community setting, to create an environment where consumers find it easier, convenient, more socially desirable and pleasurable to make healthier choices.
ArticleNumber 105167
Author Carins, Julia
Bogomolova, Svetlana
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crossref_primary_10_3390_ijerph21030298
crossref_primary_10_1016_j_appet_2022_105997
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Keywords Social marketing
Co-design
Food well-being
Qualitative
Healthy choices
Community
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Snippet This research offers a novel perspective on encouraging healthier food choices through a community-wide approach. Using five co-design workshops with consumers...
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pubmed
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StartPage 105167
SubjectTerms Co-design
Community
Food well-being
Healthy choices
Qualitative
Social marketing
Title Co-designing a community-wide approach to encouraging healthier food choices
URI https://dx.doi.org/10.1016/j.appet.2021.105167
https://www.ncbi.nlm.nih.gov/pubmed/33596438
https://search.proquest.com/docview/2491071076
Volume 162
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