Effects of Real Estate Brokers’ Marketing Strategies Public Open Houses, Broker Open Houses, MLS Virtual Tours, and MLS Photographs

• Published in: The Journal of real estate research Vol. 37; no. 3; pp. 343 - 370
• Main Authors: Allen, Marcus T., Cadena, Anjelita, Rutherford, Jessica, Rutherford, Ronald C.
• Format: Journal Article
• Language: English
• Published: Clemson The American Real Estate Society 01.07.2015; Taylor & Francis Ltd
• Subjects: Brokerages; Brokers; Coefficients; Commercial real estate; Contract negotiations; Houses; Housing prices; Market prices; Market strategy; Marketing; Marketing strategies; Multiple listing service; Multiple listing services; Open houses; Pricing strategies; Real estate agents & brokers; Sales representatives; Studies

The existence of the real estate brokerage industry is generally attributed to high transaction costs in real estate markets. Brokers are typically expected to market sellers’ properties, assist in contract negotiations, and coordinate the post-contract tasks necessary to close transactions. Presuma...