Perils of Internet fraud: an empirical investigation of deception and trust with experienced Internet consumers

• Published in: IEEE transactions on systems, man and cybernetics. Part A, Systems and humans Vol. 30; no. 4; pp. 395 - 410
• Main Authors: Grazioli, S., Jarvenpaa, S.L.
• Format: Journal Article
• Language: English
• Published: IEEE 01.07.2000
• Subjects: Business; Computer hacking; Consumers; Cybernetics; Forges; Fraud; Human; Information management; Internet; Law; Management information systems; Portable computers; Risk; Security; Stores; Technology management; Watches

This study examines consumer evaluations of a real commercial web site and a fraudulent site that imitates it. The forged site contains malicious manipulations designed to increase trust in the site, decrease perceived risk, and ultimately increase the likelihood that visitors would buy from it. Bes...