The Mediated Influence of a Traceability Label on Consumer's Willingness to Buy the Labelled Product - Bradu, Cosmina; Orquin, Jacob L.; Thøgersen, John (Journal of business ethics, 2014)
Keywords: Business and Management; Business Ethics; Chocolate; Chocolate bars; Cocoa; Consumer attitudes; Consumer behavior; Consumer behaviour; Consumer confidence; Consumer goods; Consumer goods industries; Consumers; Corporate responsibility; Decision making; Denmark; Ecolabeling; Education; Ethical consumerism; Ethics; Evaluation; Guilt; Heuristics; Hypotheses; Labeling; Labelling; Management; Morality; Philosophy; Product labeling; Product quality; Quality of Life Research; Raw materials; Rubber; Social ethics; Social responsibility; Statistical analysis; Supply chains; Sustainability; Warnings; Willingness to pay; Working conditions; Traceability; Labelling; Consumer willingness-to-buy; Chocolate