Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics - Devaraj, Sarv; Fan, Ming; Kohli, Rajiv (Information systems research, 2002)
Keywords: Business to consumer; Channel preference; Consumer behavior; Customer satisfaction; Customers; Electronic commerce; Information storage and retrieval systems; Marketing; Modeling; Online shopping; Satisfaction; Service Quality (SERVQUAL); Shopping; Technology Acceptance Model (TAM); Transaction Cost Analysis (TCA); Transaction costs