APA (7th ed.) Citation

Rokka, J. (2021). Consumer Culture Theory's future in marketing. Journal of marketing theory and practice, 29(1), 114-124. https://doi.org/10.1080/10696679.2020.1860685

Chicago Style (17th ed.) Citation

Rokka, Joonas. "Consumer Culture Theory's Future in Marketing." Journal of Marketing Theory and Practice 29, no. 1 (2021): 114-124. https://doi.org/10.1080/10696679.2020.1860685.

MLA (9th ed.) Citation

Rokka, Joonas. "Consumer Culture Theory's Future in Marketing." Journal of Marketing Theory and Practice, vol. 29, no. 1, 2021, pp. 114-124, https://doi.org/10.1080/10696679.2020.1860685.