Assessing the Economic Value of Public Service Broadcasting in Taiwan Using the Contingent Valuation Approach

• Published in: Journal of media economics Vol. 26; no. 4; pp. 186 - 202
• Main Authors: Lin, Yih-Ming, Fu, Tsu-Tan, Yeh, Powen, Huang, Mei-Ying
• Format: Journal Article
• Language: English
• Published: Philadelphia Taylor & Francis Group 01.10.2013; Routledge, Taylor & Francis Group
• Subjects: Federal funding; Government subsidies; Households; Studies; Television broadcasting; Valuation; Valuation methods; Willingness to pay; Taiwan

The objective of the study is to provide empirical evidence on the value of public service broadcasting (PSB) in Taiwan, which is a critical factor when considering the provision of more public funding. Being based on a nationwide telephone survey in Taiwan, this study uses the contingent valuation...