Effects of hedonic shopping motivations and gender differences on compulsive online buyers
Online shopping addiction has become a worsening problem in China for males and females. Based on 904 shoppers, this study examines the relationship between hedonic shopping motivations and compulsive online buying and investigates gender differences using gender theories. This study finds that diff...
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| Published in | Journal of marketing theory and practice Vol. 30; no. 1; pp. 120 - 135 |
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| Main Authors | , , , , |
| Format | Journal Article |
| Language | English |
| Published |
Routledge
02.01.2022
The Association of Marketing Theory and Practice |
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| Online Access | Get full text |
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| Abstract | Online shopping addiction has become a worsening problem in China for males and females. Based on 904 shoppers, this study examines the relationship between hedonic shopping motivations and compulsive online buying and investigates gender differences using gender theories. This study finds that different hedonic motivations contribute to compulsive online buying. Gratification seeking and idea shopping are key motivations for compulsive online buyers (females are mostly gratification seekers, while males are mostly information seekers). Conversely, value and role-play shopping reduce compulsive online buying, with a stronger effect on females; however, role-play shopping was unrelated to compulsive online buying for males. |
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| AbstractList | Online shopping addiction has become a worsening problem in China for males and females. Based on 904 shoppers, this study examines the relationship between hedonic shopping motivations and compulsive online buying and investigates gender differences using gender theories. This study finds that different hedonic motivations contribute to compulsive online buying. Gratification seeking and idea shopping are key motivations for compulsive online buyers (females are mostly gratification seekers, while males are mostly information seekers). Conversely, value and role-play shopping reduce compulsive online buying, with a stronger effect on females; however, role-play shopping was unrelated to compulsive online buying for males. |
| Author | Ali, Fayaz Tauni, Muhammad Zubair Wang, Xuhui Zhang, Qilin Ahsan, Tanveer |
| Author_xml | – sequence: 1 givenname: Xuhui surname: Wang fullname: Wang, Xuhui organization: Dongbei University of Finance and Economics – sequence: 2 givenname: Fayaz surname: Ali fullname: Ali, Fayaz organization: Dongbei University of Finance and Economics – sequence: 3 givenname: Muhammad Zubair surname: Tauni fullname: Tauni, Muhammad Zubair organization: Métis Lab – sequence: 4 givenname: Qilin surname: Zhang fullname: Zhang, Qilin email: sdzhangqilin@126.com organization: Dongbei University of Finance and Economics – sequence: 5 givenname: Tanveer orcidid: 0000-0002-4332-8298 surname: Ahsan fullname: Ahsan, Tanveer organization: Rennes School of Business |
| BackLink | https://rennes-sb.hal.science/hal-03696964$$DView record in HAL |
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| Title | Effects of hedonic shopping motivations and gender differences on compulsive online buyers |
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